April 23, 2010
© 2010 New York Times News Service

C. K. Prahalad, a management professor and author who popularized the idea that companies could make money while helping to alleviate poverty, died Friday in the La Jolla neighborhood of San Diego. He was 68. The cause was an undiagnosed lung illness, his family said.

Prahalad wrote ''The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,'' about how companies could tap the poor as customers and, as a result, improve the lives of millions of impoverished people in developing countries.

His work on poverty, and earlier on how companies should build ''core competence,'' earned him a loyal following in corporate boardrooms around the world, especially in India. Though he had lived in the...

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